Heart 2 heart dating service

If you don’t pay, guys on the page are ugly, poor, short or whatever, but not good.” Unlike online dating through websites, VIP services generate trust, something incredibly valuable to online matchmakers.

Personal matchmakers can perform background checks to filter out online Lotharios, or worse, outright criminals.

Three companies—Baihe, Jiayuan and Zhenai—occupy the lion’s share of the market, but none have been able to convert their dominance into sizable profits.

Earnings for Jiayuan, which surpassed 100 million registered users in January of this year and retaining its title of largest online matchmaking platform, grew 2.5% year-over-year for 2013 even as revenues jumped 8% according to earnings reports.

This has prompted them to attempt different, sometimes inventive, ways to revive flagging profits.

Some regularly hold massive dating events in grand exhibition halls and others advertise themselves as pseudo-social networking websites.

Like over-zealous parents, online matchmaking platforms are positioned to benefit from all this. Analysts project that the mushrooming industry will be worth in excess of RMB 22 billion in 2015 from 2.6 billion in 2009.

Recent societal attitudes and governmental policy are also encouraging couples to tie the knot.

One mother, who declined to be named, said, “Those online matchmaking sites are no good…

[they] don’t let parents get involved.” This inter-generational conflict, however, is pettier than it seems.

Amid middling profits, online matchmakers have struggled to coax China’s notoriously stingy internet masses to give up their cash.

China’s online matchmakers work on the business model of restricting access to “premium” features.

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